Apple iPhone 4 Marketing Strategy

Executive Summary Apple is the only iPhone merchandises-manufacturing company that enjoyed a lot of profit after the development and launch of the Apple iPhone 4 in June 2007. The iPhone replaced the iPod (portable digital audio player), which was introduced in the year 2001.Advertising We will write a custom report sample on Apple iPhone 4 Marketing Strategy specifically for you for only $16.05 $11/page Learn More In line with Luther (5, 2011), Apple company was successful on its marketing and sales plans of iPhone considering the amount of sales for the iPhone units made within a span six years. Apple failure concerns the product advertisement procedures. The company involves a great deal of enigma during the product lunches, since most of the introduced products are never available for willing buyers. People are often forced to line up at the company’s main stores or seek similar/competing products from other potential produces. Currently the A pple iPhone 4 is among the favourable smart phones in the market and therefore the company need to strategize on ways of enticing clients and thus remain within a completive edge. Apple has already captured attention of its fan base as evident from the satisfactory nature of customers, but still need to enforce measures of meeting demands. Background This report addresses failure that relates to marketing plans. Apple Company has a strong and well-known trade name/mark and users are at ease buying and using its products due to assured quality. However, Apple Company faces various challenges concerning marketing management strategy and inability to balance the products demands and supply. According to Pride and Ferrell (284, 2010a), one of the most serious mistake that Apple did concerned their iPhone 4 marketing strategy in Europe, were the team underestimated the huge unexploited markets. There were chances for making extra revenue if it had better marketing and distribution strate gies in place. Current Market Mix Plan for iPhone 4 According to Pride and Ferrell (284, 2010a), one of the most serious mistake that Apple did concerning their iPhone 4 marketing strategy in Europe, was to underestimate the huge unexploited markets. There were chances for making extra revenue if the company had better marketing and distribution strategies in place. The current Apple’s marketing mix plan is to set pace for potential clients to order and purchase iPhones. Pride and Ferrell (284, 2010b), regard the strategy as the best for selling cell phones globally. Apple regards the iPhone as the next generation IPod.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The biggest reason why the iPhone 4 is able to sell higher than other cell phones globally is due to its physical and multimedia ability to support numerous applications, which are limited on other handsets, however the company fails to notice that other potential competitors are also coming up quite fast. The Apple Corporation markets the iPhone in a strategic and organized manner that leaves consumers asking for more. The common method the Corporation uses is Television and internet advertising, which makes majority of its potential clients access the latest news and information about the Company. Television does not limit the age and therefore kids are included in this advertising surrounding. The Apple Website also helps in marketing other updated product since texts, graphics and videos are posted for the subscribers to make comments and purchase the related products. Most customers order their products online and pay through Smart or Visa Cards. According to Magder, this form of E-commerce has seen the company grow immensely, since consumers are able to trust the company’s business transactions (1, 2010). The transactions are also free of any disagreements or business encounters. Furt hermore, this has saved customers time, since they only need to log on to the website and purchase instead of travelling to the Company’s headquarters to make price quotations and order for new products (Magder, 1, 2010). The Apple Marketing director makes sure that press conferencing is carried out after a certain period, to update consumers on the company’s latest offers. Monthly newsletters are also supplied to community organizations, schools and governmental institutions for advertisement purposes. After a certain period, the Apple Company carries out a product questionnaire among different countries, towns and villages. Consumers are asked questions about the products, in which case they are supposed to indicate their satisfaction and indicate any advancement they would want done on the products (Magder, 1, 2010). The recent survey showed that majority of iPhone users originate from United States, which houses many hardware and software manufacturing companies Pr ide and Ferrell (27, 2010c). According to Magder, more than 20% users are from United States and this provides many opportunities from expansion through proper global marketing strategies (1, 2010).Advertising We will write a custom report sample on Apple iPhone 4 Marketing Strategy specifically for you for only $16.05 $11/page Learn More Currently, having many customers access Apple’s site and follow the company’s marketing scheme, the marketing anecdotes from other competitive companies reduces since every consumer gets the real news in real-time. The iPhone website acts as a one-on-one means of interaction between employees and clients, since it offers help on various areas for those having problems with their iPhones. Customers can also post questions and in return, the technical staffs reply to their queries. This forum advertises and eventually ends up assisting the user. Apart from helping, the company website provides tricks and sh ortcuts for users, when accessing applications with the iPhone 4, such as tips on watching videos, how to expand the screen and much more (Magder, 1, 2010). Apples’ Competitive Position Marketers’ targets of Apple iPhone 4 were to attract youth of between 20 and 35 years. This was ironical since 48% of these youths do not have the iPhone on analysis of current statistics (Pearson, 87, 2011). Marketers made sure that commercials were simple and attractive, in order to attract more customers. On a survey that was conducted one month prior to the release of Apple iPhone 4, 72 % of men and 28 % of women were likely to purchase the device. Contrary, many people did not know the iPhone pretty well to consider worthiness of such a purchase at a price of $499. However, Apple iPhone 4 allowed users to download top applications for their cell phones, thus earning the company a lot of income. Currently, Apple iPhone 4 is the only Smart phone that the company seem to boast about d ue the over 25,000 applications of the device (Pearson, 87, 2011). The release price for Apple Iphone4 was $599. The company set the price up because they knew there was no competition between them and other potential rivals. This saw hundreds of thousands users purchase the device. Three months later, the price was reduced to $399 and millions users rushed to make their purchases. Year later, the price was further reduced to $199, 66% less than the release price.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apple stated that the price reduction was a marketing strategy to attract more people, but analysts said that this came for the reason that there were low sales than the company anticipated (Wooldridge and Schneider, 8, 2010). Many products have been known to reduce their price drastically after a release a reduction of over $400 within a life span of less than two years is huge. $599 was also a very high price, regardless of the features that the phone carries. This was a clear indication of poor planning and marketing solutions implemented by the firm. The prospective of Apple Company is thus highly compromised by its marketing strategies. Validity of Marketing Strategy for Apple iPhone 4 According to Hutt and Speh (22, 2009) the Apple iPhone was able to create an immediate enthusiasm among consumers upon it launch, since everyone considered this as a triumph over competitors due to the uniqueness of the design and flexibility. It emerged to be a cool and a must-have gadget even b efore the first unit could be available in major stores. On the other hand, Hutt and Speh (22, 2009) argue that for a product to sell successfully, it has to get to the right customers, at the right time and price. Failure to reach a given market projections by firms are due to poor products’ innovation as a result of meagre quality that fails to meet loyal customer’s demands. The launch of Apple’s supper iPhone 4 therefore demonstrated the company’s failure to meet demands. The development of new products such as iPhone 4 also depends highly on the marketing strategy. Their marketing execution and development strategies enable Apple to excel in supply chain management. It has been awarded the top rank among major competitors such as Nokia, IBM, Cisco, Nike, among others. The company presents a new era of performing marketing activities, based on design, content or ideas. The iPhone 4 was awarded the top position due to its inspirational software interfac e, brilliant industrial designs and its unique digital nature. Apple’s final strategy for iPhone 4 was only to meet rapid demands of its clients. Conclusion The only time people lined up was at concerts and places where they needed to get tickets. Upon its launch, the Apple’s iPhone 4 caused people to line up at then Apple store to experience the launch and make their purchases. The company is able to create great hype around its products but eventually fails to meet the demand the revel generates. During the iPhone 4 launch, people demands were put on hold for long in majority of the stores. Today, Apple needs to enforce better marketing plans/strategies. There is need for a fresh start because the iPhone sector is highly overcrowded and people are often switching to similar devices from competing firms. According to Magder (1, 2011), most people will argue that it is not right to advertise a product that has a lot of mystique since it is not available for the average buyer. It is also arguable that such a marketing strategy may fail to work well since a willing buyer often seek the gadget from other similar manufactures instead of lining up for hours outside the company’s main store. Apple iPhone 4 remains the top, best selling smart phone to date. However, management of supply and demand is a crucial aspect that the firm fail to implement in their daily undertakings. Recommendations The marketing manager and team must learn that clients already trust Apple Company and are ready or willing to purchase any of their newly launches product. Major support by potential client was evident during the iPhone launch when clients lined up at the main store to vie and buy the iPhone 4 (Magder 1, 2011). Ensuring availability of new products before official launch is therefore very important. Clients should not experience delays to get hold of new products. According to Luther (5, 2011), the company marketing mix strategy also requires better and mor e innovative ways of enhancing the balance between supply and demand. If the company is able to entice users to buying a new product, then this product should first be available in major stores, before the launch. The marketing and inventory managers must understand that company’s failure to provide as per demand causes dissatisfaction as evident when there were huge delays on acquisition of iPhone 4 upon it launches (Magder 1, 2011). Various technological companies are competing to produce the smartest devices at the least cost possible. This is a sales strategy that marketing and general managers must also consider during their launches and marketing. The need to often upgrade devices for instance by advancing storage sizes, increasing processing speeds, develop more applications and add new features is important. However, marketing managers must ensure that prices remain constant and viable as an excellent sales management strategy. The company failure to manage pricing is obvious since it introduces a very high price of $599 upon the device launch but reduces the pricing drastically to enhance sales (Magder 1, 2011). According to Pride and Ferrell (284, 2010b), Apple Company’s executives need to understand that the firm collaboration with various influential international companies is important. Through collaboration, the firm is able to flood the computing markets with latest models of devices such as iPhones. This strategy can assist in management of production, marketing and distribution costs and equally enhance increase of revenue since it would be a long-term agreement. Appendices IPhone 4 has a small, slim and portable characteristic, which makes it ideal for both in and out door uses. The Apple manufacturers designed iPhone 4 to Multitask, as it is the case of a computer. Most clients are therefore purchasing the iPhone today as a communication device, information manager, and entertainment unit, since it facilitates various features all at the same time. The gadget enables users to listen to music, watch video, view photos, make conference calls, check e-mails, in addition to browse the web or view web maps. The illustration below shows a sample of the gadget. The new mobile phone products from Apple over the years have been outstanding and very impressive to most potential buyers. The company launched the iPhone in 2007 and this was a stepping block for Apple’s dealings in the already mature markets, which were highly saturated with willing users. According to most marketing analysts including Ferrell and Hartline (472, 2010), the iPhone 4 is considered a revolutionary product that places Apple milestones ahead of its competitors. During the launch, the company considered iPhone as a gadget that incorporates the mobile phone and laptop technology into a single interface, thus terming it as a Smartphone. The iPhone 4 developed from the earlier 2008 second-generation iPhone model and the 2009 third gener ation iPhone (iPhone 3G) model. References Ferrell, O. C. and Hartline M. (2010). Marketing Strategy. Mason, OH: Cengage Learning. Hutt, M. and Speh T. (2009). Business marketing management: B2B. (Tenth Ed). Mason, OH: South-Western Cengage Learning. Luther, W. M. (2011). The Marketing Plan: How to Prepare and Implement It. (Fourth Ed). New York, NY: AMACOM Div American Mgmt Assn. Magder, J. (2010 August 10) iPhone4: Brilliant marketing, or bad supply  management? Web. Pearson, T. (2011). The Old Rules of Marketing are Dead: 6 New Rules to Reinvent  Your Brand and Reignite Your Business. New York, NY: McGraw-Hill Professional. Pride, W. and Ferrell O. C. (2010a). Foundations of Marketing. (Fourth Ed). Mason, OH: South-Western Cengage Learning. Pride, W. M. and Ferrell, O. C. (2010b). Marketing. Mason, OH: Cengage Learning. Pride, W. M. and Ferrell, O. C. (2010c). Marketing Express. Mason, OH: Cengage Learning. Wooldridge, D. and Schneider M. (2010). The Business of IPhone App De velopment:  Making and Marketing Apps that Succeed. New York, NY: Apress This report on Apple iPhone 4 Marketing Strategy was written and submitted by user Livia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Free Essays on Dolly Madison

From humble Quaker beginnings, Dolly Madison became a famous First Lady. Born on May 20th, 1768, Dolly Payne was one of eight children and the eldest daughter of John and Mary Payne. Dolly was born near Guilford, North Carolina but the family moved to Virginia shortly after her birth. Dolly’s father, as a Quaker, disliked the idea of war and worked as a farmer to support his large family during the Revolutionary War. At the age of seven, her family moved to Scotchtown. It was in Scotchtown where Dolly learned to read, write and manage household affairs from her mother. These skills would serve her well in the future. When Dolly was fourteen, her family moved to Philadelphia. She grew ever more aware of her love of the latest fashions the ladies wore even though it was against her beliefs to wear them. Dolly, like other young Quaker girls, wore long, plain, gray dresses. Dolly was a sociable young lady and frequently attended many parties hosted by young Quakers. Since card playing and dancing were not allowed, the evenings were often passed playing charades and other proper parlor games. At eighteen, Dolly had many men vying for her attention, among them, a lawyer named John Todd. The couple married after a three-year courtship with the blessings of her sick father, he died soon after. Mr. Payne was losing both his health and money. His starch-making business was not coming together as planned so Mrs. Payne rented out rooms of their house to support the family. John became a successful lawyer and Dolly bore him two sons. During her marriage, Dolly was able to live her dream of marrying well. Her happiness was short-lived, by 1793; she suffered the loss of John and her youngest son to the yellow fever epidemic. In 1794, Dolly and her surviving son, John Payne Todd, were uncertain of their future. Dolly re-entered the Philadelphia social scene and at the advice of her friend, Aaron Burr, she met James Madi... Free Essays on Dolly Madison Free Essays on Dolly Madison From humble Quaker beginnings, Dolly Madison became a famous First Lady. Born on May 20th, 1768, Dolly Payne was one of eight children and the eldest daughter of John and Mary Payne. Dolly was born near Guilford, North Carolina but the family moved to Virginia shortly after her birth. Dolly’s father, as a Quaker, disliked the idea of war and worked as a farmer to support his large family during the Revolutionary War. At the age of seven, her family moved to Scotchtown. It was in Scotchtown where Dolly learned to read, write and manage household affairs from her mother. These skills would serve her well in the future. When Dolly was fourteen, her family moved to Philadelphia. She grew ever more aware of her love of the latest fashions the ladies wore even though it was against her beliefs to wear them. Dolly, like other young Quaker girls, wore long, plain, gray dresses. Dolly was a sociable young lady and frequently attended many parties hosted by young Quakers. Since card playing and dancing were not allowed, the evenings were often passed playing charades and other proper parlor games. At eighteen, Dolly had many men vying for her attention, among them, a lawyer named John Todd. The couple married after a three-year courtship with the blessings of her sick father, he died soon after. Mr. Payne was losing both his health and money. His starch-making business was not coming together as planned so Mrs. Payne rented out rooms of their house to support the family. John became a successful lawyer and Dolly bore him two sons. During her marriage, Dolly was able to live her dream of marrying well. Her happiness was short-lived, by 1793; she suffered the loss of John and her youngest son to the yellow fever epidemic. In 1794, Dolly and her surviving son, John Payne Todd, were uncertain of their future. Dolly re-entered the Philadelphia social scene and at the advice of her friend, Aaron Burr, she met James Madi...

Ethical Self-Assessment Essay Example | Topics and Well Written Essays - 750 words

Ethical Self-Assessment - Essay Example I realized that every decision I made in the workplace and even in my private life has an ethical aspect to it and failing to address this can lead to unethical actions. I also realised that every action and decision taken will affect both me and at least another individual in a certain way. In this regard, when making decisions, it is necessary to know when to act in which way and how this will affect the other person; this is especially so with regard to the patients I deal with and the people I work with. The ACHE standards are important in guiding my professional ethical conduct as they act as a guidelines as well as a reminder of the importance of ethical behaviour and ethical conduct. The ACHE standards are important in reminding me how important it is for a professional in my career to be able look at the ways in which my actions affect the other people. ACHE standards are geared towards affecting the way people think about their actions with regard to other people. As an indi vidual, ACHE standards have made me to rethink the way I do things and the way I look at issues. They have reminded me that in making decisions, I should be able to think about the other person and not just how the decision will be beneficial to me. My individual ethics determines how I make decisions and how I act in all times. Regardless of the ACHE standards, I am an honest person and I believe in fairness. In this regard, I always look for fairness when making decisions and when acting in certain ways. This helps me to make the right decisions and to be able to consider how my decisions will affect other people. However, there are those instances where I may drop my guard and may not essentially act in the ethical way. One example of such a time is when dealing with other people’s actions. ACHE standards have made me to realise that ethical conduct is not just limited to my actions, but rather that it also has to do with how I deal with other people’s actions. In t his regard, if a colleague acts in an unethical way, it is my ethical responsibility to correct them and to make sure that such unethical actions are not tolerated. Acting in an ethical manner can be a big challenge due to a number of issues. One main issue has to do with the fact that one may not know when he or she is acting in an unethical way. In this regard, one of the strategies which I will use in order to help myself to act in an ethical manner in the future is by learning as much as possible about ethical issues. For instance, studying the ACHE standards can help me to identify the many situations in which I should be alert ethically. As described above, being able to correct the actions of others when they are unethical is part of ethical behaviour and failing to do so is unethical. This was only made clear to me after studying the ACHE ethical standards. In this regard, I intend to learn as much as possible in order to make sure that I understand as much as possible the v arious issues which constitute unethical behaviour. The other important thing which I will include in my strategy for the future with regard to ethical behaviour is acting in time and being proactive. By reading the ACHE ethical standards, I realised that failing to act in time and only acting in the last minute is one of the factors which lead to unethical action because one is left with little choice. In this regard, I will start acting proactively to make sure that

POLS 102 Essay Example | Topics and Well Written Essays - 500 words

POLS 102 - Essay Example The federal states have the authority to enforce regulations such as laws regarding minimum wages, discrimination in employment, religious freedom act, disability act, and violence against women (Otis & Scheb, 2011). However, since 1995, the Supreme Court has limited the reach of numerous federal laws and regulations passed by the congress thus curtailing their power to make unilateral decisions about the federal states. This controversy has brought struggle between state and federal interests. It has generated new legal challenges to federal regulatory statutes. Rights and liberties protection for human kind has been the primary role for the institutions such the courts. The Supreme Court has come in handy to provide guidelines on how provision of rights and liberties has been spelt out in the constitution regardless of laws governing different federal states. The constitution limits the government interference in civil liberties including federal courts. There have been a series of constitutional conflicts arising through policies created by the existing administration such as rights for detainees, rights of abortion, and disability rights, which have been forwarded with a political alignment contradicting the normal standards outlined by the bill of rights (Otis & Scheb, 2011). Despite of political pressure, several federal states have come out strongly to limit certain civil rights passed by Supreme Court such as gay marriages, rights for detainees, the controversial abortion rights; they have regarded them as socially unacceptable and u nnatural (Otis & Scheb, 2011). In conclusion, the Supreme Court has come out as the guardian to the constitution raising conflicts as it tries to limit the effectiveness o policies created by federal states, the congress, federal courts. This controversy raises serious questions on the jurisdiction of supreme courts’ powers over federal

Franklin D. Roosevelt Essay Example for Free

Franklin D. Roosevelt Essay Franklin D. Roosevelt is one of the most important and influential American political figures in the 20th century. Elected four times in office, his twelve years in the White House proved to be a testament to American courage, especially when faced with great challenges such as the Great Depression and the Second World War. Franklin D. Roosevelt, often called FDR, was born to James and Sara Delano Roosevelt in January 30, 1882 at Hyde Park, New York. (Potts, 5) The Roosevelt family was a rather affluent and Franklin was educated most of his younger years with tutors. In 1900, he enrolled at Harvard University and ended his college career at Columbia University Law School. (Potts, 7) On St. Patricks Day, 1905, Franklin married Anna Eleanor Roosevelt, a distant cousin and the niece of President Theodore Roosevelt. Franklin Roosevelt greatly admired his fifth cousin, President Theodore Roosevelt who ascended to the presidency during Franklin’s freshman year at Harvard. On several instances, Franklin visited the White House to discuss issues with his cousin Teddy. It is inevitable then that Franklin would have a growing interest in joining politics. He entered public service just as his cousin did, but as a Democrat in New York, a known Republican state. This proved to be a liability and problems arose but eventually, in 1910, Franklin was elected to the New York Senate. (Coker, 11) Three years later, in 1913, President Wilson appointed him Assistant Secretary of the Navy, something he had in common with his cousin Teddy. In the years that passed Franklin proved his mettle in politics and became the 1920 Democratic nominee for Vice President. Things went well in Franklin’s life until at age 39, in the summer of 1921, he got a stricken with poliomyelitis. This was a major setback but never deterrence to his courage. Franklin fought hard to be able to use his legs again through swimming. At the dramatic 1924 Democratic Convention, Franklin appeared, wearing crutches, to nominate Alfred E. Smith as the Happy Warrior. In 1928 Roosevelt became Governor of New York. (Friedel, 69) By this time, the economy is collapsing and as governor, he retained his reformist stance pushing for the conservation of the state aid to the unemployed citizens. His political career eventually reached its culmination when he was nominated for the 1932 presidency by the Democrat party. In his acceptance of his nomination, he said â€Å"I pledge you, I pledge myself, to a new deal for the American people.† This was what he came to be known for and in November 1932, Franklin was elected to his first term in as president of the United States. His administration became synonymous to the new deal he had pushed for in his campaign. (Heale, 3) It was not an easy term though. When he was elected for president, Franklin had inherited a lot of problems. This was the time when America was at the depth of the Great Depression and by March, four months into his presidency, 13,000,000 Americans were unemployed, and almost every bank was closed. The first hundred days of his office proved to be difficult. In these days Franklin had Congress implement a sweeping program to resurrect the ailing business and agriculture, to give relief to the unemployed and to those about to lose their homes and farms. He pushed for reform, especially through the Tennessee Valley Authority. Franklin Delano Roosevelt showed the people that something can be done. He gained immense admiration by helping the American people regain faith in themselves. He brought direction and hope as he assured prompt, vigorous action towards the depression. As Franklin asserted in his Inaugural Address, the only thing we have to fear is fear itself. This was precisely the attitude of his administration that created impact. In three years, the FDR administration led the United States to some measure of recovery, but the experimental and aggressive nature of Roosevelt’s New Deal program had turned up the noses of businessmen and bankers. They feared his ventures, were dismayed by the allowed deficits in the budget and being taken off the gold standard, and more so, the businessmen and bankers alike were hated the concessions to labor. Sensing this, Roosevelt created a new program of reform: Social Security, larger taxes on the wealthy, new controls over banks and public utilities, and a massive relief program for the unemployed. This new burst in legislation helped Roosevelt to a re-election in 1936. Roosevelt brought in more reforms to his administration. Feeling he had a favorable and popular mandate, he then sought legislation to enlarge the Supreme Court, which had been creating problems with his New Deal policies. Roosevelt lost the Supreme Court battle, but this sparked a revolution in constitutional law. Thereafter, the Government could legally regulate the economy. (Friedel, 69) During the latter part of his second term however, foreign crises loomed over domestic problems. In 1939 the war in Europe broke out and the fear that America would get entangled in this gave Roosevelt an opportunity to get elected again in 1940. This was defiance to what should have been a maximum of two presidential terms. (Heale, 4) Nevertheless, Roosevelt received strong support from big cities and on his third term as president, he pledged the United States to the good neighbor policy, transforming the Monroe Doctrine from a unilateral American manifesto into arrangements for mutual protection against assailants. He also struggled to keep the United States out of the war in Europe through neutrality legislation but at the same time he pledged to help reinforce nations in danger. In 1940, when France fell and England came under siege, he began to send Great Britain all possible aid except actual military involvement. Inevitably though, on December 7, 1941, the Japanese attacked Pearl Harbor. That day, Roosevelt directed all of the Americas resources and manpower and the nation plunged into global war. Roosevelt, in the years after, devoted careful thought in his dealings and strategies with other nations and allies. He was crucial in the planning of a United Nations, wherein, he hoped, international differences and difficulties could be solved. Roosevelt proved to be highly influential throughout the war but towards the end of the war, his health worsened, and on April 12, 1945, while at Warm Springs, Georgia, Roosevelt died of a cerebral hemorrhage, thus ending the longest presidential term in American history. (Friedel, 69) Works Cited Coker, Jeffrey W. Franklin D. Roosevelt: a biography. Greenwood Publishing Group, 2005 Freidel, Frank. Presidents of the United States of America. DIANE Publishing, 1994 Heale, M. J. Franklin D. Roosevelt: the New Deal and war.   Routledge, 1999 Potts, Steve. Franklin D. Roosevelt. Capstone Press, 2006

I have chosen to study the poems Uphill and Remember. Uphill is Essays

I have chosen to study the poems Uphill and Remember. Uphill is based on the theme of afterlife. Rossetti was always known to have a strong belief in the afterlife, I have chosen to study the poems 'Uphill' and 'Remember'. Uphill is based on the theme of afterlife. Rossetti was always known to have a strong belief in the afterlife, and symbolises this in 'Uphill'. The poem itself is written in a unique style. A style which I feel interacts the poet and the reader. The poem is an exchange of questions and answers that compares life to a journey. The journey is "Uphill all the way ".However at the end is an inn, a resting place that cannot be missed and which has a room for everyone! The poem is typical of Rossetti's religious beliefs; being part of an Anglo-Italian family which had strong religious convictions. Christina Rossetti's portrayed image of life being recognised as a painful task: "it's uphill all the way". Consequently it is the duty of mankind to undertake the trip in hopes of a peaceful rest in heaven as a reward, a reward for all obstacles that obstruct you in life. All the pain and suffering are to be expected, not resisted. One benefits from them in the end. I have noticed that particular words such as "road", "the days journey" have the same symbolic meaning in my opinion. As well as links between words like "resting place", "inn", "that door" and "beds" all interpret the same thing; death will come for all. Rich or Poor. From my previous statements I will say again that the poems perception; end of life, could well be saying that it is the end of all our work and problems that evolve or evolved around us. "Remember" is seemingly similar to uphill, but I think it illustrates a c... ...because she would rather know that he is happy than that he is, in a sense, dead while alive. We should all apply this message to our lives because it is truly the best way to deal with the death of one we love in my opinion. From comparing these two poems they both signify interpretations of her life but "Uphill" sounds like it is her own beliefs and ambiguous thoughts on what life beholds for everyone. Although she states that there are "beds" and "doors" free for opportunity. However she doesn't deliver us a true meaning which suggests everyone has a "door" at the end of life. Only for "those who come". From this point of view, the end of life is not seen as sending the believer to heaven and the unbeliever to hell. All it simply portrays is that it is the end of life's problems. Now this clearly reflects Rossetti's life, so on an overall I do agree.

It Takes Two to Tango- But Who Took the First Step Essay

It was a very controversial arrest that rang not just within the locality of Massachusetts but has echoed as an international dispute. What we are talking about in here is the contentious arrest of Harvard Professor Henry Louis Gates by Sgt James Crowley together with other Cambridge police officers. The incident that relives the heat of the racism discussions happened 16th of July 2009 in Ware Streets, Cambridge, Massachusetts when a 911 call prompted the Cambridge Police Department about two males who seemed to be prowlers trying to break into one of the residences in the said place. The police officers responded to this alarming call from Lucia Whalen which led to the arrest of Professor Gates. (Trujillo) It is not surprising to hear two different tales from two different authors. What happened between police officers responding and the professor’s arrest is a story of a split version. In one hand Sgt Crowley and the rest of the team who responded to this very particular incident reasoned out that the detainment was due to â€Å"disorderly conduct† of Mr. Gates. For the party this would be sufficient enough to justify the arrest of the professor despite the fact that he was able to identify himself as the owner of the place he was reported to be breaking in. On the other hand Professor Henry Louis Gates strongly believed that a noticeable issue of racism was behind his arrest. This confrontation disturbed the public for several gray areas can be found in the story. People of course are divided by their own opinions regarding this matter. Who is right and who is wrong? Who acted accordingly and who delineated from what is proper? This issue reminds me of a cliche that is indeed of great value-it takes two to tango. Never was there an instance where a fire is ignited by a single force alone. What happened in Massachusetts in Professor Gate’s home shouldn’t have taken place if both of them analyzed the situation in the most critical manner. However even tough it’s true that it takes two to tango; we always have to remember that someone has to take the first step always. According to the news police officers reported that Professor Gates shouted at them and inculpated them with being racially biased officers. (Fox News) Moreover, police reports said that Gates displayed rough behavior with them with his strong belief that everything is all about his color and even warned the officers that they do not know who they are messing with. (Thompson) With these alleged display of behavior we definitely can say that Professor Gate really was moving and acting with his emotions in his head. It is always a weakness for someone to cling with his or her emotional outrages if he or she wanted to be critical in thinking for he or she demarcates him/herself from reason. Professor Gates is the Alphonse Fletcher University Professor who is also cradling the responsibility of being the Director of the W. E. B. Du Bois Institute for African and African American Research at Harvard University. This highly-acclaimed cultural critic also is the editor-in-chief of the online magazine centering on the interests of African American people. Studies) Having these entire in mind we can say that professor Gates really must be sensitive about the issue of race and racial discrimination. Thus having a seemingly first hand experience of it would definitely ignite a hot temper. Maybe things would have gotten a different way if Professor Gates was able to recognize his own biases and assumptions in reference to the point of view of the cops. This is a prerequisite for self awareness that is nee ded for one to be critically mindful. Also weighing of the scope and gravity of evidences would have helped Professor Gates in handling the situation in a lighter way. The main concern that has led Sgt James Crowley and team to the doorsteps of Professor Gates was the alleged burglary and although it wasn’t a smooth flowing type of talking the fact that the professor was able to identify himself as the resident of the place should have ended everything. However, it did not. Being accused of stealing something that belonged to you wouldn’t make you feel okay. Instinct would definitely trigger a negative emotion that might lead to series of acts that aren’t mindful at all. Sgt Crowley could have saved a better encounter with the professor if he was able to control his seemingly egotistical judgment and if he has been open to several other ways of understanding the entire situation. Moreover, if Sgt Crowley was also able to recognize emotional whims before he acted upon the situation, things should have gone differently. It is the two sides of the coin that this article is looking at. If you ask me who between the two let their ego move them, well it’s both of them. And for who made the first step, maybe it doesn’t matter for they both let a disturbing dance reach the international stage that even President Obama have had something to say. In response to a question thrown on him regarding Professor Gate’s arrest, President Obama mentioned three interesting comments. â€Å"But I think it’s not fair to say, No. 1, any of us would be pretty angry. No. 2, the Cambridge police acted stupidly in arresting somebody when there was already proof that they were in their own home. And No. what I think we know separate and apart from this incident is that there is a long history in this country of African-Americans and Latinos being stopped by law enforcement disproportionately, and that’s just a fact. † (Fox News) This comment also generated a controversy around the international arena. Cops not just in Massachusetts reacted negatively on what Obama said in the conference. Good thing the president knew what to do. The â€Å"beer summit,† which was a talk initiated by the President himself to end the dispute and issue for once has cooled both parties and solved the problems. Fox News) Both parties were held together after the conversation at the White House and Professor Gates who previously is planning a lawsuit against Sgt Crowley is no longer talking about this after being able to know Sgt Crowley better with the help of the invitation for a conversation by the president. Moreover in an email to Boston Globe, Gates stated that he was ready to move on pass that arresting experience. With a cooler head Gates even identified his experience to be adding up to the history of race relations in the entire America. (Fox News) Sgt James Crowley continued being silent about the issue even after the talk over beers in the White House. After the incident, all ends well. Everyone is back doing their own profession. It is really important to keep in mind that actions moved by emotional outrage wouldn’t serve anything nice at all. It is indeed being in the height of an emotion that we would least do decision making and talking. Self restraint will be the best guide if we know how to master it. People are certainly different creatures for two reasons; emotion and reason. Both are powerful thus it can make us or break us if we wouldn’t know how to control them. A person who can control his or her emotion and who knows how to use reason is unlikely to be involved in problematic situation such as this incident. I believe that both Professor Gates and Sgt Crowley know how to handle the situation. I think they both know what to do and what not to do in that very scenario it is just that the emotional height and egotistical concerns reigned more rather than reason. And there started the problem which actually could have been prevented if both take even just a few seconds to think before they have acted. This might be easier said than done but it is ideal. It is not perfection that we want; it is just all about maximizing the capability of man over his or her emotions. In every situation we always wanted to do the right thing, we always wanted to be critical so as to lessen any mistakes in the decisions we make or words we say or things we do. Being critical though is not an easy task; it takes a lot of maturity and open-mindedness, rationality and judgment. In addition to this, it needs practice-continuous practice for it to be a habit. Professor Gates and Sgt Crowley both have a contribution to why that incident occurred in the first place thus having an equal share of a kind of publicity whether positive or negative that would leave a mark in their lives as they leave marks in human’s history.