EMERGENCY MEDICAL SERVICES IN MARYLAND essays

Crisis MEDICAL SERVICES IN MARYLAND articles The source of all crisis clinical administrations lies in the crisis methods of Cardio Pulmonary Resuscitation made conceivable by the two Maryland pioneers in pre-medical clinic crisis care. In 1958, Johns doctor Peter Safar distributed an examination in the New England Journal of assessed crisis fake breath strategies, which around then, more than once raising the arms of the patient over the head to instigate In particular, Safar examined the adequacy of the chest-pressure/arm contrasted with mouth-to-mouth and mouth-to-aviation route methods, building up the overpowering predominance of the last over the previous (Safar). At roughly a similar time, another Johns Hopkins doctor, Kouwenhoven, was occupied with examination into the advancement of successful defibrillation gear, when he noticed the sensational impacts of outside applied to the chest compartment on the blood vessel pressure. His real concerned the use of defibrillation boards on hounds, yet during the building up the best possible oar pressure, he found the estimation of chest compartment remotely. Presently, the National Academy of consolidated the discoveries of the two Maryland doctor into a normalized Cardio Pulmonary Resuscitation salvage method, presently being used all through the The principal documentation in clinical writing of a pre-medical clinic life- of CPR for intense heart failure happened in 1960, in Maryland too. warriors had gotten CPR preparing at Johns Hopkins, which they executed field, on a patient in full heart failure. Around then, defibrillation been adjusted to down to earth versatile use by specialists on call, so the patient treated with CPR at the scene and afterward hurried to Johns Hopkins, where he effectively defibrillated, in the long run making a total recuperation (Bass). The advancement of CPR by Maryland doctors at Johns Hopkins the first reason for all person on call, ... <!

Explained Blogging = Sharing = Love

Explained Blogging = Sharing = Love Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Explained: Blogging = Sharing = LoveUpdated On 09/01/2016Author : Alex CarterTopic : BloggingShort URL : http://hbb.me/1p1XCUB CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThere are many few bloggers who knows the real meaning of blogging. That does not means I am pointing you! Its just an common example. Because many of us think that blogging is one other way to earn online and get high rankings in search engine blah blah blah. I think people thinking like this are not supposed to do blogging! (My opinion). By this article many of you guys will may criticize me because these words are hard to believe.Money comes laterI need to cool you guys down, because I am not going to say that blogging is not supposed to be the way of earning (Its wrong, I accept!). But its not only the way of earning (Now you must agree with me) . I think you must try to help others first *The real meaning o f blogging* . When you think that youve done your first job of helping others completely then its your turn to earn something out of it. Because you deserve it.A complete GuideI guess one blog need to focus on one thing first, and it should not be multi niche blog, because we are not able to give guide on every topic. In this way no one can understand a single thing. Make a blog with single aim to help others and give complete guide on the topic of blog (It will definitely boost your rankings and visitors as well). And If any one of you is interested in getting returning visitors then its a good way to give tutorial on different things.READDownload WordPress 3.0 Release Candidate 1 (RC1)Multi NicheBut if you still want to make a multi niche blog, you need to take care of following things.Introduce Proper Categories.Produce content in relevant categories.If you need to split post into 2-3 articles, then give them name like Part 1,2 etc.Proper use of tags and keywords in your articles .Use of search bar with in your site.All these things need to be done, because it will help people in finding relevant content easily. (Only for Multi Niche blogs)Sharing and LoveFor some people blogging is love, because they love to share knowledge and help other people. Dont you think youre a teacher while blogging? But I do. Because we are directly or indirectly teaching people with our articles and tutorials. So share and spread love. If youve any other thing that need to be discussed dont hesitate to share in comment box below, we would love to hear from you.

The Witness By William Shakespeare - 1139 Words

The film, The Witness, is a suspenseful tale that allows the viewer to primarily look into the lives of the Amish people. Additionally, it allows us to see how the Amish people see the rest of the people from the city, the local town people, and the way they view the police. There are three separate cultures that are portrayed throughout this movie. In the opening scene, Rachel is at her husband’s funeral and the service is conducted in German. At a glance, you can tell that it is a very tight-knit community and that this person was well liked by the entire Amish town. The next scene shows us that Rachel and her son Samuel are going to the city to take a train so she can visit her sister. As she boards the Amtrak to go into Philadelphia, her father tells her to â€Å"be careful out among the English†. We are shown how they stand out from their horse and buggy holding up traffic, to their clothes, and their way of communicating with others. The people notice they are different and in the background a person says, â€Å"He’s a cute little Amish boy, Isn’t he cute?†. This is setting a tone that the culture within the city is that they look at Amish people as some sort of novelty. Meaning, they see Amish people similarly as they would when they look at an interesting animal at the zoo. Rachel references this later in the film when she talks to John Book about tourists and says that he is â€Å"like the tourists, staring all the time.† She mentions that they will come boldly ontoShow MoreRelatedThe Tempest By William Shakespeare1603 Words   |  7 Pagesin an attempt to further ones authority, and, ultimately, one’s life. In The Tempest, a motif of control is used to argue that the pursuit of dominance and the rise in class divisions ultimately leads to unhappiness. During the play, the reader is witness to Boatswain’s ambitious reach for dominance and the resulting backlash by the aristocratic character Sebastian, the slave Caliban is attempting to regain control of his island but his pursuit of dominance leaves him in despair, and Prospero’s pursuitRead More The Character Horatio in Shakespeares Hamlet Essay1248 Words   |  5 PagesHamlet In the play Hamlet, by William Shakespeare, the confidant Horatio is created to serve a number of different purposes. Horatio is a flat character. He is a loyal, obedient, and trustworthy companion to Hamlet. His character does not undergo any significant transformation throughout the play, except that he serves as a witness of the death of Hamlet, Claudius, and Gertrude. Horatios role in the play seems to be as a utilitarian character that Shakespeare created in order to heighten theRead MoreBiography of William Shakespeare1709 Words   |  7 PagesWilliam Shakespeare: Real or Fake? Introduction Who is the real Shakespeare? There are those who insist that William Shakespeare is the author of the many works attributed to him and reports state that there are those who believe some type of conspiracy exists to protect the real name of the author of those works. Claims state that there is no evidence to document William Shakespeare of Stratford as the author and that he did not have the aristocratic background, education, or knowledge to haveRead More Rating Othello1404 Words   |  6 Pages it treats emotions that are universal and persistent in human nature. Its characters do not exist on a plane far removed from ordinary life; we are not asked to witness the conflict of kings and conspirators beyond the experience of everyday people; we are not involved in the consequences of disasters on a cosmic scale; what we witness is a struggle between good and evil, the demonstration of love, tenderness, jealousy, and hate in terms that are humanly plausible. (126)    The realisticRead MoreThe Life of William Shakespeare669 Words   |  3 PagesWilliam Shakespeare, extensively known as one of the greatest writers in the history of the English language in addition to England’s National poet. He has been responsible for the construction of an impense amount of histories, comedies, tragedies and poems. A portion of plays written by William Shakespeare were constructed and designed to influence his audience in many different ways. Wither it be social, cultural or economical each play would stimulate the thoughts and emotions of the audienceRead MoreWilliam Shakespeares Hamlet1482 Words   |  6 PagesIn one of William Shakespeare’s most notorious plays, Hamlet, Shakespeare uses multiple scenes filled with drama to add a certain extreme dimension to the play. In a story filled with drama, such as Hamlet, an author attempts to use intense dialogue and actions in order to invoke personal emotions and feelings in the hearts of the audience . Shakespeare attempted to have the audience feel the pain that Hamlet experienced, sense the feelings of revenge that were deep in the heart of the prince, andRead MoreEssay on William Shakespeares Henry V1606 Words   |  7 PagesWilliam Shakespeares Henry V William Shakespeare is one of the most famous and influential writers of all time. His plays not only portray the past, but also aspects of love and hate, humour and tragedy. Henry V, written by Shakespeare, using Raphael Holinsheds historical chronicles, appealed to many of the citizens of that time, as it presented an insight into their countrys past, as well as feel-good nationalism. It would have been performed on stage at a timeRead MoreAnalysis Of Edgar Allan Poe s Writing874 Words   |  4 Pagesthoughts of murdering another human being, but it was the wickedness, mystery, horror, and cruelty that he applied to his details that made me feel like I had just witness a murder. Either my classmates minds were to simple or I had a very unique skill that many 2nd graders don’t have, because all of my classmates just seen a murder but I witness much more, I noticed the message he was sending, the emotion the protagonist was expressing my mind just began to unfold. After my experience with Edgar AllanRead MoreRomeo And Juliet Character Analysis954 Words   |  4 Pagesspectrums through characters. In the play, â€Å"The Tragedy of Romeo and Juliet† by William Shakespeare, Shakespeare used many of his characters to portray dramatic foil in his scenes. While Shakespeare did use dramatic foil, he used more than one type, he used his chara cters to create dramatic foils that would draw in the audience and develop the characters being used by having the two extremes make each other stand out. As Shakespeare starts the play two of his characters immediately created a dramatic foilRead MoreEssay on Who Was The True Shakespeare? 1458 Words   |  6 PagesThe Shakespeare name is known by almost everyone. The true identity of the great writer is still a mystery. There isn’t a single picture to portray the true identity of Shakespeare. When you look at the pictures they are different and resemble someone else. We know that he was a well educated business man, knowledgeable in the law and Royalty just for starters. The man credited with the works doesn’t poses these qualities. Over the years, more people ask the same question, who was the true

Comparing Owens Dulce et Decorum Est and Cranes Do Not...

Comparing Owens Dulce et Decorum Est and Cranes Do Not Weep, Maiden, For War Is Kind Both Stephen Cranes Do Not Weep, Maiden, For War Is Kind and Wilfred Owens Dulce et Decorum Est use vivid images, diction rich with connotation, similes, and metaphors to portray the irony between the idealized glory of war and the lurid reality of war. However, by looking at the different ways these elements are used in each poem, it is clear that the speakers in the two poems are soldiers who come from opposite ends of the spectrum of military ranks. One speaker is an officer and the other is a foot soldier. Each of the speakers/soldiers is dealing with the repercussions from his own realities of the horror of war based on his duty†¦show more content†¦The most vivid and shocking image used is when the speaker internally addresses the child and tells him that his father tumbled in the yellow trenches, / Raged at his breast, gulped and died (13-14). This is not something one would tell a child, especially when consoling him. The use of the word trenches, which could be meta phors for graves, contributes to the implicit theme of a funeral setting. This contradiction between verbally comforting family members and internally giving them detailed descriptions of their loved ones death, shows the speakers struggle with the idea that families and others typically hear the glossed-over story of the nobility of soldiers and the glory of war. This speaker is battling with his military duty of consoling the family members and with his conscience wanting to open their eyes to the fact that these men die gruesome and painful deaths. The second and fourth stanzas particularly support the theory that the officer is at the funeral of a lower-ranking soldier whom he led into battle. In the second and fourth stanzas, the officer is reviewing his own thoughts during the time of the battle; this is an indication that he is struggling with the decisions he has made. At the beginning of the second stanza, he uses an image of the Hoarse, booming

Essay on Math 533 - Course Project Part a - 948 Words

AJ DAVIS is a department store chain, which has many credit customers and wants to find out more information about these customers. A sample of 50 credit customers is selected with data collected on the following five variables: LOCATION (Rural, Urban, Suburban) INCOME (in $1,000s – be careful with this) SIZE (Household Size, meaning number of people living in the household) YEARS (the number of years that the customer has lived in the current location) CREDIT BALANCE (the customers current credit card balance on the stores credit card, in $). The data appears below, and is available in Doc Sharing Course Project Data Set as an EXCEL file: LOCATION INCOME($1000) SIZE YEARS CREDIT BALANCE($) Urban 54 3†¦show more content†¦Rather what I want you do is to highlight what you see for three individual variables (no more than 1 graph for each, one or two measures of central tendency and variability (as appropriate), and two or three sentences of interpretation). For the 10 pairings, identify and report only on three of the pairings, again using graphical and numerical summary (as appropriate), with interpretations. Please note that at least one of your pairings must include Location and at least one of your pairings must not include Location. All DeVry University policies are in effect, including the plagiarism policy. Project Part A report is due by the end of Week 2. Project Part A is worth 100 total points. See grading rubric below. Submission: The report from part 4 including all relevant graphs and numerical analysis along with interpretations. Format for report: Brief Introduction Discuss your 1st individual variable, using graphical, numerical summary and interpretation Discuss your 2nd individual variable, using graphical, numerical summary and interpretation Discuss your 3rd individual variable, using graphical, numerical summary and interpretation Discuss your 1st pairing of variables, using graphical, numerical summary and interpretation Discuss your 2nd pairing of variables, using graphical, numerical summary and interpretation Discuss your 3rd pairing of variables, using graphical,Show MoreRelatedMath 533 Course Project Part B Essay1482 Words   |  6 PagesAJ DAVIS AJ DAVIS MATH 533 Project Consumer Tel – 123-456-7891 July 21st 2013 MATH 533 Project Consumer Tel – 123-456-7891 July 21st 2013 Lakshan Nanayakkara AJ DAVIS is a department store chain, which has many credit customers. A sample of 50 credit customers is selected with data collected on location, income, credit balance, number of people and years lived in the house Lakshan Nanayakkara AJ DAVIS is a department store chain, which has many credit customers. A sample of 50 creditRead MorePart B Course Project Math 533 Essay1868 Words   |  8 PagesCourse Project Part B a. the average (mean) annual income was less than $50,000 Null and Alternative Hypothesis H0: mu= 50 (in thousands) Ha: mult;50 (in thousands) Level of Significance Level of Significance = .05 Test Statistic, Critical Value, and Decision Rule Since alpha = .05, zlt;-1.645, which is lower tailed Rejection region is, zlt;-1.645 Calculate test statistic, x-bar=43.74 and s=14.64 Z=(43.74-50)/2.070=-3.024 2.070 is calculated by: s/sq-root ofRead MoreMath 533 Week 2 Course Project: Aj Davis Department Stores (Part a)623 Words   |  3 PagesMATH 533 WEEK 2 COURSE PROJECT: AJ DAVIS DEPARTMENT STORES (PART A) To purchase this, Click here http://www.activitymode.com/product/math-533-week-2-course-project-aj-davis-department-stores-part-a/ Contact us at: SUPPORT@ACTIVITYMODE.COM MATH 533 WEEK 2 COURSE PROJECT: AJ DAVIS DEPARTMENT STORES (PART A) MATH 533 Week 2 Course Project: AJ Davis Department Stores (Part A) MATH 533 Week 2 Course Project: AJ Davis Department Stores (Part A) MATH 533 Week 2 Course Project: AJ Davis DepartmentRead MoreKkkkkkkkkkkkkkkkkkk6406 Words   |  26 PagesFactors Automotive Engineering Seminar and Capstone Project TOTAL PROGRAM: Semester Credit 9 9 6 6 30 The M. Eng. Degree in Automotive Engineering requires a total of 30 credits—27 of which must be letter (A-E) graded. A minimum grade point average of 5.0/9.0 (â€Å"B† average) is required for graduation. Of the 30 credit hours, 24 must be 500 level or above. At most, 6 credit hours can be at the 400-level. SYSTEMS ENGINEERING CORE (9 credits) Courses must be taken in each area. 1. Powertrain AUTO 563Read MoreMath 533 Part C Essay2020 Words   |  9 PagesAugust 26, 2012 MATH 533 Course Project Part C Professor Khago Introduction: The following report displays regression and correlation analysis for AJ Davis Department Stores data on credit balance and size. We will use the data collected from 50 credit customers to complete the following analysis; * Generate a scatterplot for CREDIT BALANCE vs. SIZE, including the graph of the best fit line. Interpret. * Determine the equation of the best fit line, which describes the relationshipRead MoreSylabus for Rhetoric3362 Words   |  14 PagesNOTE: All matters associated with this course are subject to change at the instructors discretion. Any and all changes will be communicated to students in writing. Course Description RHET 1302 will prepare you for college-level writing while helping you develop your critical thinking skills. Rhetoric is the study and practice of how people communicate messages, not only in writing and speech, but also through visual and digital mediums. In this class, you will develop skills to analyze theRead MoreStatistics Report - Effective Self-Studying Time9712 Words   |  39 Pagesis an essential part in learning process of each and every student. It plays an important role in the life of college and university communities. However, how much time is enough for self-study effectively at university? After a careful analysis, teachers of Foundation Study Department (FSD) of Hanoi University strongly believe that about 3 hours of self-studying everyday is very good for freshman to get high average marks at the end of term. Furthermore, in â€Å"learner training† course, this amount ofRead Morein school suspension8340 Words   |  34 Pagesinconclusive. Effectiveness of Character Education sumers of these products, rely on either anecdotal information and/or information provided by the product developers when deciding on a CE program for their students. Character education was a major part of the public schools’ mission until the 1950s, when it was phased out of public education. A major reason for its decline was a fear that teaching morality would be equated to the teaching of religion. Character education made a comeback in theRead MoreProject Mgmt296381 Words   |  1186 PagesCross Reference of Project Management Body of Knowledge (PMBOK) Concepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 ResourceRead MoreThe Marketing Research of Brainquiry33782 Words   |  136 Pagesinformation needed for this is found in the excel file in the New York folder titled New York Research. All promotional information is mentioned in the promotion folder and in the New York part of this report. All information needed that requires further research can be found in the sources of the New York part and in the New York folder word file Sources. The Swiss marketing report outlines basic information about the potential target group and related laws and insurance issue and promotion

Basic Principles and Theory of Cloud Security Exploits - Free Solution

Question: Describe about the Basic Principles and Theory of Cloud Security Exploits? Answer: Cloud computing majority comprises of delivering computing resources like applications, storage, infrastructure as services provided by service providers to the end users. All kind of services are accessed by web browsers which is like on demand. The cloud service providers offers service based on requirement and ensure good quality. Basically cloud computing is three types Infrastructure as service (IaaS): Here servers, networking devices, memory and storage are provided as service to the end users. Computational resources like more number of cores and fast instructions per cycle are made available for users as on-demand services. IaaS uses the virtualization technology to provide virtual machines to the end users on demand this allows clients to build complex network infrastructures. This will easy the deployment and administration of networking devices becomes easy. This makes the business more easy. Platform-as-a-Service (PaaS): It provides the development platform for the user to design of their own applications depends on their need. This kind of service model provides implemented libraries, tools and frameworks to develop the applications for the end users. This gives the end users to control the application deployment and configuration settings. Because of this developers are not required to buty any software just get the platform required from the service provider and design and build application. GoogleApps is an example of PaaS; it is a suite of Google tools that includes Gmail, Google Groups, Google Calendar, Google Docs, Google Talk, and Google Sites. Software-as-a-Service (SaaS): This provides the application for need of the requirements. Rent the application instead of buying it. Suppose excel is required to prepare some statics then just barrow the application from service providers and use it for required amount of time instead of buying the software. These three services provides the different services to the end user and at the same time provides the information on security issues and risks of cloud. DOS attack: Denial of service attack is to make user not able to access the host or network by disrupt their state so that its service not reached to user. These kind of issues comes depends on the kind of service. Flooding is the common type of attack any heckers use for DOS attack, here flood the victim system or service host with bogus requests which are as legitimate requests so that service is stopped because of heavy load. In cloud services these kind of flood attacks are differentiated as two types direct DOS and indirect DOS. Large volume of requests flooded into service provided by cloud server in this cloud provider is responsible for providing the load balancing to service so busy in providing that to the one user whose provided service is over loaded while other users won't get good service from service provider as it is busy, this is called direct DOS. If the victim server is doing load balancing and part of it offloaded to other servers as part of load balancing strategy which make other servers also vulnerable to DOS attack, this is called indirect DOS. Malicious insider: Companies and organizations can't trust the people inside when it storing the users data, so it is very important to store user data even insiders can't access without proper protocol. In cloud while moving all users data which is maintained by organization into some private cloud which is maintained by some third party, is it safe to trust the third parties over the data. Rouge kind of administrators has privilege to steal the unprotected data and can do brute force over the passwords and get the customers data on demand. The insiders who knows the cloud operational capabilities can identify the cloud vulnerabilities and attack on it to get the sensitive information. Cyber Theft Online: Storage service provided by the cloud computing makes the business organization very cost effective and no need of administration overhead over the sensitive data. This will reduce cost in buying new servers and maintaining them. So many companies are storing data using cloud. One major cloud service provider do maintain all the sensitive data of business organizations. Consider example of Netflix use the amazon web service for storing data of TV episodes and movies, Dropbox storage service to many user for their personal information. These kind of Cloud services are as daily part of every ones life. So all the sensitive information stored at single place so single target for attackers which gives huge information at little cost compare traditional way. These days many people using the social networking sites for interaction with the friends and shares profiles and personal information also. According to survey 35 percent people are using social sites have accounts in all sites which makes the attackers to grab the attention to get the information. Recently linkedln the worlds largest professional networking website has 175 million users has breached and approximately 6.4 million stolen hashed passwords dumped into russian website and more than 200 thousand passwords are cracked. Stolen username and password from one website can be used to access the other websites as it is very successful for many users. Recently dropbox found some logins are malicious who used the login details obtained from other social website. Wrapping Attack: Web browser used to send service request by client and the service communication uses the Simple Object Access Protocol messages and transmit them using HTTP with format of Extensible Markup Language. One security mechanism WS-Security is used for the confidentiality and data integrity of SOAP messages transmitted between the clients and servers. Data integrity maintained by using digital on the message and for Confidentiality message encryption is used to protection on eves dropping. This makes the client authenticated and the server can validate that the message is not tampered with during transmission. Web servers validating the signed requests at that time attackers by using the XML signature wrapping and exploit the weakness, attack launched when SOAP message exchanged between the legitimate user and the web server. Attacked duplicates the users login session and added the bogus elements into message which will wrapped, it makes the original body message under the wrapped and malicious code is replaced on top of the contents of the message, this modified message sends to server and the server validation fine because the original body not changed so the server is tricked and authorize the message that has been altered. Because of this hacker gain the unauthorized access to the protected resources and process intended operations. All cloud computing services via web browser so wrapping attacks can be launched easily on to the cloud service provider servers, which makes the users as victims. In 2008 discovered cloud service provider who is vulnerable to the wrapping attack. This is because later identified as bug in validation process done by amazon cloud. It is vulnerability in SOAP message security validation algorithm. Interception and modification can be done to legitimate user SOAP request, as a result hackers could take unprivileged actions on victims accounts in clouds. The same XML signature wrapping technique can be used to heck the account in amazon AWS just by altering the authorized signed SOAP messages and hacker get the permission to access, delete, create user account. Counter measures: Malware injection security methods The major security concern in cloud computing is malware injection attack. These kind of attacks can be nullified using File Allocation Table kind of system architecture. In the FAT table instance of all customers will be there so in advance can be recognized them using FAT table. Now the old instance and new instance are there to compare to determine the validity and integrity of the instances so that malware injection can prevented like this. In other way of nullifying the malware injection is storing the hash value of the original service instance image file and by performing the integrity check between the original and new service instances images to identify the malwar injection instance. In this malware injection can be identified. Data Protection Insiders may do stealing of data intentionally or accidentally but lose of data can happen in any case. So policies have take care of the data stealing by the insiders. It is very difficult identify the behavior of insider who steals data. Need deploy better security measures for the insider threats. Tools like data lose prevention and malicious behavior patterns identifications encrypting of sensitive information while storing it self, decoy technology for authentication and authorization. Policy Amendment Cloud service registration can be done by who has credit card and utilize the service which is giving advantage to hackers to get the fraud credit cards and get the access of service and getting computing power of cloud based solutions and exploit the user data. They are doing all malicious activities such as spamming and attacking the other computing systems. By Doing blocking of users who are publicly announced by some investigations teams and monitor the credit card fraud and changes the policies such way that cloud computing power can't be utilized by the attackers via weak registration policy. Mange and administration of networks in proper way so that least vulnerable to attackers. For example, Amazon re defined user policy like isolate any offending instance which is raised like spam or malware coming through Amazon EC2. Control access Private and sensitive data of end users is stored in cloud users can get the access to their data under the given access control mechanisms. For the physical computing systems continuous monitoring on the request coming and response served to it and analyzing the traffic makes the security techniques more efficient. Many security tools like firewalls and intrusion detection are used to restrict the illegal access and grant the legal access to the data. Majority all traffic is monitored to catch hold of illegal access of data. Future Work: Cloud computing is major important developments for giving service to different level where every service can offered via browser in just one click away. As the more benefits, more security vulnerabilities are there and bringing more challenges for all service providers and more vulnerabilities still exist in cloud so hackers are exploiting those security holes. For providing best quality to the end user required to nullify these security flaws at the best possible level. Recently more news regarding the NSA eye on the information which is been leaking from third parties and going into the hands of NSA which is something like you are not the one who is looking into your data. Scott Hazdra said in the news that U.S and many companies keeping eye on the data stored in the internet and clouds and transmitting as it is to the required sources which is not good for the users who uses the cloud. It is big security risk and may be threat to the users who store the information on the internet. This kind of one risk can't be avoided in the wolrd of internet and increases more with cloud features. At any point privacy is always big concern with the cloud which is like companies or third parties and insiders who can breach into cloud to steal the information and big threat is intrusion of the government also. Confidentiality is big threat to the companies who store information as because competitors try to steal the information, so all companies store the information in encrypted form irrespective of competitor. This is costly for hackers when compare to advantage they get from information so less attacks but now in cloud everything stores there one shot many pots. One compromises all compromised which is big plus for the hackers to try and steal data with little extra cost. This is one of the big problems in the current cloud industry. Cloud makes life of users completely into internet which makes their more explored and into internet. Every user try store irrespective of type of data as it is more friendly so at any stage Any information can be observed over internet about any person. This gives advantage to the hackers to crack the accounts of very far distance people so that unable to trace if any personal information is compromised. Security of data and privacy protection of data is major issues and they are basic important issues which are separation of sensitive control of access. It is very important for cloud solution providers to provide kind of security which is like levels of organization while providing protection to the users. Some frameworks and utilities are required to build while accessing the cloud and data so that privacy to users can be provided. Mobility of companies is very common in industry so customer service to users while activating and deactivating the account should be done veryquick and good service is needed. Previous employees should not able to get the insides of the organizations cloud as is it quite natural that inside people get clarity on the vulnerabilities on the cloud and where to exploit and when to exploit these details gives advantages for the employees who leaves the organization and try to attack on the cloud for their personal needs. So it is very essential that cloud o rganization takes required steps while removing any employee. Cloud organization suppose to be very transparent about their agreements with the government so that people aware what to keep what not. It is very offensive that organizations provide data to government without any information to the user. This kind of leaks gives advantage to government officials so that they try get the required users private information to full fill theirpersonal needs. This is completely illegal. References: 1) CSA cloud security alliancelink: https://cloudsecurityalliance.org/2) Adam Greenberg, Mar 06, 2015, top concern regarding cloud adoptionlink: https://www.scmagazine.com/study-financial-firms-cite-data-security-as-top-concern-regarding-cloud-adoption/article/402201/3) Charles Badcock, Mar 03, 2014, Cloud Threatslink: https://www.informationweek.com/cloud/infrastructure-as-a-service/9-worst-cloud-security-threats/d/d-id/1114085 4) Security ascepts of cloudlink: https://cloudsecurity.org/5) Cloud Security Fundamentalslink: https://www.sans.org/course/cloud-security-fundamentals6) IBM cloudlink: https://www.ibm.com/cloud-computing/in/en/security.html7) Ted Samson, Feb 25th 2013, cloud securitylink:https://www.infoworld.com/article/2613560/cloud-security/cloud-security-9-top-threats-to-cloud-computing-security.html?null8) Victoria Ivey, Dec 16th 2014, cloud-securitylink:https://www.cio.com/article/2380182/cloud-security/5-tips-to-keep-your-data-secure-on-the-cloud.html9) https://www.sa fenet-inc.com/data-protection/virtualization-cloud-security/10) https://www.porticor.com/11) https://www.symantec.com/cloud-computing-software/12) https://www.mcafee.com/in/solutions/cloud-security/cloud-security.aspx13) https://www.vormetric.com/data-security-solutions/cloud-data-security14) https://www.cloudcredential.org/certifications/pcs/15) https://www.gov.uk/government/publications/cloud-service-security-principles/cloud-service-security-principles16) https://www.csoonline.com/category/cloud-security/17) https://www.alertlogic.com/resources/cloud-security-report/18) https://www.zdnet.com/article/cloud-security-reports-slam-data-protection-national-internets-access-myths/ 19) https://www.bitdefender.com/business/small-office-security.html20) https://www.intel.com/content/www/us/en/enterprise-security/processors-with-built-in-cloud-security.html21) https://www.cloudschool.com/certifications/security22) https://www.imfacademy.com/areasofexpertise/information_technology/cloud_sec urity.php23) https://www.cisco.com/c/en/us/products/security/cloud-web-security/index.html24) https://www.websense.com/content/cloud-web-security-features.aspx

Apple iPhone 4 Marketing Strategy

Executive Summary Apple is the only iPhone merchandises-manufacturing company that enjoyed a lot of profit after the development and launch of the Apple iPhone 4 in June 2007. The iPhone replaced the iPod (portable digital audio player), which was introduced in the year 2001.Advertising We will write a custom report sample on Apple iPhone 4 Marketing Strategy specifically for you for only $16.05 $11/page Learn More In line with Luther (5, 2011), Apple company was successful on its marketing and sales plans of iPhone considering the amount of sales for the iPhone units made within a span six years. Apple failure concerns the product advertisement procedures. The company involves a great deal of enigma during the product lunches, since most of the introduced products are never available for willing buyers. People are often forced to line up at the company’s main stores or seek similar/competing products from other potential produces. Currently the A pple iPhone 4 is among the favourable smart phones in the market and therefore the company need to strategize on ways of enticing clients and thus remain within a completive edge. Apple has already captured attention of its fan base as evident from the satisfactory nature of customers, but still need to enforce measures of meeting demands. Background This report addresses failure that relates to marketing plans. Apple Company has a strong and well-known trade name/mark and users are at ease buying and using its products due to assured quality. However, Apple Company faces various challenges concerning marketing management strategy and inability to balance the products demands and supply. According to Pride and Ferrell (284, 2010a), one of the most serious mistake that Apple did concerned their iPhone 4 marketing strategy in Europe, were the team underestimated the huge unexploited markets. There were chances for making extra revenue if it had better marketing and distribution strate gies in place. Current Market Mix Plan for iPhone 4 According to Pride and Ferrell (284, 2010a), one of the most serious mistake that Apple did concerning their iPhone 4 marketing strategy in Europe, was to underestimate the huge unexploited markets. There were chances for making extra revenue if the company had better marketing and distribution strategies in place. The current Apple’s marketing mix plan is to set pace for potential clients to order and purchase iPhones. Pride and Ferrell (284, 2010b), regard the strategy as the best for selling cell phones globally. Apple regards the iPhone as the next generation IPod.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The biggest reason why the iPhone 4 is able to sell higher than other cell phones globally is due to its physical and multimedia ability to support numerous applications, which are limited on other handsets, however the company fails to notice that other potential competitors are also coming up quite fast. The Apple Corporation markets the iPhone in a strategic and organized manner that leaves consumers asking for more. The common method the Corporation uses is Television and internet advertising, which makes majority of its potential clients access the latest news and information about the Company. Television does not limit the age and therefore kids are included in this advertising surrounding. The Apple Website also helps in marketing other updated product since texts, graphics and videos are posted for the subscribers to make comments and purchase the related products. Most customers order their products online and pay through Smart or Visa Cards. According to Magder, this form of E-commerce has seen the company grow immensely, since consumers are able to trust the company’s business transactions (1, 2010). The transactions are also free of any disagreements or business encounters. Furt hermore, this has saved customers time, since they only need to log on to the website and purchase instead of travelling to the Company’s headquarters to make price quotations and order for new products (Magder, 1, 2010). The Apple Marketing director makes sure that press conferencing is carried out after a certain period, to update consumers on the company’s latest offers. Monthly newsletters are also supplied to community organizations, schools and governmental institutions for advertisement purposes. After a certain period, the Apple Company carries out a product questionnaire among different countries, towns and villages. Consumers are asked questions about the products, in which case they are supposed to indicate their satisfaction and indicate any advancement they would want done on the products (Magder, 1, 2010). The recent survey showed that majority of iPhone users originate from United States, which houses many hardware and software manufacturing companies Pr ide and Ferrell (27, 2010c). According to Magder, more than 20% users are from United States and this provides many opportunities from expansion through proper global marketing strategies (1, 2010).Advertising We will write a custom report sample on Apple iPhone 4 Marketing Strategy specifically for you for only $16.05 $11/page Learn More Currently, having many customers access Apple’s site and follow the company’s marketing scheme, the marketing anecdotes from other competitive companies reduces since every consumer gets the real news in real-time. The iPhone website acts as a one-on-one means of interaction between employees and clients, since it offers help on various areas for those having problems with their iPhones. Customers can also post questions and in return, the technical staffs reply to their queries. This forum advertises and eventually ends up assisting the user. Apart from helping, the company website provides tricks and sh ortcuts for users, when accessing applications with the iPhone 4, such as tips on watching videos, how to expand the screen and much more (Magder, 1, 2010). Apples’ Competitive Position Marketers’ targets of Apple iPhone 4 were to attract youth of between 20 and 35 years. This was ironical since 48% of these youths do not have the iPhone on analysis of current statistics (Pearson, 87, 2011). Marketers made sure that commercials were simple and attractive, in order to attract more customers. On a survey that was conducted one month prior to the release of Apple iPhone 4, 72 % of men and 28 % of women were likely to purchase the device. Contrary, many people did not know the iPhone pretty well to consider worthiness of such a purchase at a price of $499. However, Apple iPhone 4 allowed users to download top applications for their cell phones, thus earning the company a lot of income. Currently, Apple iPhone 4 is the only Smart phone that the company seem to boast about d ue the over 25,000 applications of the device (Pearson, 87, 2011). The release price for Apple Iphone4 was $599. The company set the price up because they knew there was no competition between them and other potential rivals. This saw hundreds of thousands users purchase the device. Three months later, the price was reduced to $399 and millions users rushed to make their purchases. Year later, the price was further reduced to $199, 66% less than the release price.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apple stated that the price reduction was a marketing strategy to attract more people, but analysts said that this came for the reason that there were low sales than the company anticipated (Wooldridge and Schneider, 8, 2010). Many products have been known to reduce their price drastically after a release a reduction of over $400 within a life span of less than two years is huge. $599 was also a very high price, regardless of the features that the phone carries. This was a clear indication of poor planning and marketing solutions implemented by the firm. The prospective of Apple Company is thus highly compromised by its marketing strategies. Validity of Marketing Strategy for Apple iPhone 4 According to Hutt and Speh (22, 2009) the Apple iPhone was able to create an immediate enthusiasm among consumers upon it launch, since everyone considered this as a triumph over competitors due to the uniqueness of the design and flexibility. It emerged to be a cool and a must-have gadget even b efore the first unit could be available in major stores. On the other hand, Hutt and Speh (22, 2009) argue that for a product to sell successfully, it has to get to the right customers, at the right time and price. Failure to reach a given market projections by firms are due to poor products’ innovation as a result of meagre quality that fails to meet loyal customer’s demands. The launch of Apple’s supper iPhone 4 therefore demonstrated the company’s failure to meet demands. The development of new products such as iPhone 4 also depends highly on the marketing strategy. Their marketing execution and development strategies enable Apple to excel in supply chain management. It has been awarded the top rank among major competitors such as Nokia, IBM, Cisco, Nike, among others. The company presents a new era of performing marketing activities, based on design, content or ideas. The iPhone 4 was awarded the top position due to its inspirational software interfac e, brilliant industrial designs and its unique digital nature. Apple’s final strategy for iPhone 4 was only to meet rapid demands of its clients. Conclusion The only time people lined up was at concerts and places where they needed to get tickets. Upon its launch, the Apple’s iPhone 4 caused people to line up at then Apple store to experience the launch and make their purchases. The company is able to create great hype around its products but eventually fails to meet the demand the revel generates. During the iPhone 4 launch, people demands were put on hold for long in majority of the stores. Today, Apple needs to enforce better marketing plans/strategies. There is need for a fresh start because the iPhone sector is highly overcrowded and people are often switching to similar devices from competing firms. According to Magder (1, 2011), most people will argue that it is not right to advertise a product that has a lot of mystique since it is not available for the average buyer. It is also arguable that such a marketing strategy may fail to work well since a willing buyer often seek the gadget from other similar manufactures instead of lining up for hours outside the company’s main store. Apple iPhone 4 remains the top, best selling smart phone to date. However, management of supply and demand is a crucial aspect that the firm fail to implement in their daily undertakings. Recommendations The marketing manager and team must learn that clients already trust Apple Company and are ready or willing to purchase any of their newly launches product. Major support by potential client was evident during the iPhone launch when clients lined up at the main store to vie and buy the iPhone 4 (Magder 1, 2011). Ensuring availability of new products before official launch is therefore very important. Clients should not experience delays to get hold of new products. According to Luther (5, 2011), the company marketing mix strategy also requires better and mor e innovative ways of enhancing the balance between supply and demand. If the company is able to entice users to buying a new product, then this product should first be available in major stores, before the launch. The marketing and inventory managers must understand that company’s failure to provide as per demand causes dissatisfaction as evident when there were huge delays on acquisition of iPhone 4 upon it launches (Magder 1, 2011). Various technological companies are competing to produce the smartest devices at the least cost possible. This is a sales strategy that marketing and general managers must also consider during their launches and marketing. The need to often upgrade devices for instance by advancing storage sizes, increasing processing speeds, develop more applications and add new features is important. However, marketing managers must ensure that prices remain constant and viable as an excellent sales management strategy. The company failure to manage pricing is obvious since it introduces a very high price of $599 upon the device launch but reduces the pricing drastically to enhance sales (Magder 1, 2011). According to Pride and Ferrell (284, 2010b), Apple Company’s executives need to understand that the firm collaboration with various influential international companies is important. Through collaboration, the firm is able to flood the computing markets with latest models of devices such as iPhones. This strategy can assist in management of production, marketing and distribution costs and equally enhance increase of revenue since it would be a long-term agreement. Appendices IPhone 4 has a small, slim and portable characteristic, which makes it ideal for both in and out door uses. The Apple manufacturers designed iPhone 4 to Multitask, as it is the case of a computer. Most clients are therefore purchasing the iPhone today as a communication device, information manager, and entertainment unit, since it facilitates various features all at the same time. The gadget enables users to listen to music, watch video, view photos, make conference calls, check e-mails, in addition to browse the web or view web maps. The illustration below shows a sample of the gadget. The new mobile phone products from Apple over the years have been outstanding and very impressive to most potential buyers. The company launched the iPhone in 2007 and this was a stepping block for Apple’s dealings in the already mature markets, which were highly saturated with willing users. According to most marketing analysts including Ferrell and Hartline (472, 2010), the iPhone 4 is considered a revolutionary product that places Apple milestones ahead of its competitors. During the launch, the company considered iPhone as a gadget that incorporates the mobile phone and laptop technology into a single interface, thus terming it as a Smartphone. The iPhone 4 developed from the earlier 2008 second-generation iPhone model and the 2009 third gener ation iPhone (iPhone 3G) model. References Ferrell, O. C. and Hartline M. (2010). Marketing Strategy. Mason, OH: Cengage Learning. Hutt, M. and Speh T. (2009). Business marketing management: B2B. (Tenth Ed). Mason, OH: South-Western Cengage Learning. Luther, W. M. (2011). The Marketing Plan: How to Prepare and Implement It. (Fourth Ed). New York, NY: AMACOM Div American Mgmt Assn. Magder, J. (2010 August 10) iPhone4: Brilliant marketing, or bad supply  management? Web. Pearson, T. (2011). The Old Rules of Marketing are Dead: 6 New Rules to Reinvent  Your Brand and Reignite Your Business. New York, NY: McGraw-Hill Professional. Pride, W. and Ferrell O. C. (2010a). Foundations of Marketing. (Fourth Ed). Mason, OH: South-Western Cengage Learning. Pride, W. M. and Ferrell, O. C. (2010b). Marketing. Mason, OH: Cengage Learning. Pride, W. M. and Ferrell, O. C. (2010c). Marketing Express. Mason, OH: Cengage Learning. Wooldridge, D. and Schneider M. (2010). The Business of IPhone App De velopment:  Making and Marketing Apps that Succeed. New York, NY: Apress This report on Apple iPhone 4 Marketing Strategy was written and submitted by user Livia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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